Advertising, Publicity & Commercial Content Policy and Rate Card

Itariki itangiriraho: 2026 Urubuga: Icyapa News | Rwanda

1. INTEGO YA POLITIKI

Icyapa News itanga serivisi zo kwamamaza, kumenyekanisha ibikorwa, gutanga umwanya w’abafatanyabikorwa no gutangaza ubutumwa bw’ubucuruzi ku bigo, imiryango, abikorera, ibigo bya Leta n’abandi bafite ibikorwa byemewe.

Intego ni gufasha abakiriya kongera kumenyekana, kugera ku bantu benshi no kumenyekanisha ibicuruzwa, serivisi, ibikorwa n’ibikorwa byabo, mu gihe Icyapa News ikomeza kubahiriza ubunyamwuga, ubunyangamugayo n’ubwigenge bw’itangazamakuru.

Icyapa News itandukanya neza Kwamamaza no kumenyekanisha ibikorwa n’amakuru y’ubwanditsi yigenga.

2. AMAHAME SHINGIRO

2.1 Ukuri: Amatangazo n’ubutumwa bwamamaza bigomba kuba ari ukuri kandi ibivugwamo bikaba bishobora gusobanurwa cyangwa gushyigikirwa n’ibimenyetso bikwiye.

2.2 Kugaragaza ko ari ubucuruzi: Ibikorwa byishyuwe bigomba kumenyekana nk’itangazo, ubutumwa bwishyuwe, inkuru yatewe inkunga cyangwa ubundi buryo bukwiye.

2.3 Ubwigenge bw’ubwanditsi: Umwamamaji cyangwa umuterankunga ntashobora kugura ububasha ku byemezo by’ubwanditsi.

2.4 Gutandukanya kwamamaza n’amakuru: Amasezerano yo kwamamaza ntashobora gukoreshwa mu kugura amakuru meza, guhagarika inkuru, cyangwa guhindura imirongo y’itangazamakuru.

2.5 Kubahiriza amategeko: Amatangazo agomba kubahiriza amategeko n’amabwiriza akurikizwa mu Rwanda, harimo ibijyanye n’itangazamakuru, kurengera umuguzi, irushanwa, ubuzima bwite, amakuru bwite n’ubutunzi bw’ubwenge.

2.6 Kurengera rubanda: Icyapa News ntizakira ku bushake amatangazo ayobya, uburiganya, ibinyoma cyangwa ibikorwa binyuranyije n’amategeko.

3. UBWOKO BW’AMATANGAZO NA SERIVISI

1. Kwamamaza ku rubuga: banner yo ku rupapuro rw’imbere, banner ku nkuru, sidebar, mobile ads,premium placement n’ibindi.
2. Kwamamaza ku mbuga nkoranyambaga: Facebook, Instagram, YouTube, TikTok, X n’izindi mbugaIcyapa News ikoresha.
3. Inkuru yatewe inkunga: Ikigo gishobora kwishyura inkuru cyangwa feature igamijekumenyekanisha ibikorwa byacyo. Igomba gushyirwaho ikimenyetso cyerekana ko ari ubutumwa bwishyuwe cyangwa bwatewe inkunga.
4. Itangazo ry’ikigo (Press Release): Umukiriya ashobora guha Icyapa News itangazo ry’ikigo. IcyapaNews ishobora kurikosora ku mvugo, kurigenzura no kwanga ibirimo amakuru ayobya cyangwa atemewe.
5. Publicity/Kumenyekanisha: profile y’ikigo, gutangaza igikorwa, kumenyekanisha igicuruzwa,interview yishyuwe, video, podcast, event promotion n’ibindi.

4. INKURU ZEREKEYE IBIGO N’UBUCURUZI

Iyo Icyapa News ubwayo ibona ko igikorwa cy’ikigo ari inkuru ifite akamaro rusange, ishobora kugikurikira no kukitangazaho mu buryo bw’ubwanditsi bwigenga. Kuba ikigo ari umukiriya wamamaza ntibivuze ko gihabwa inkuru nziza.

Iyo ikigo cyishyuye kugirango kigire visibility yihariye, icyo gikorwa kigomba gushyirwa mu cyiciro cya Sponsored Feature, Paid Promotion cyangwa irindi zina risobanutse.

5. INTERVIEW ZATEWE INKUNGA

Icyapa News ishobora gutanga interview zatewe inkunga ku bayobozi b’ibigo, abacuruzi, abategura ibikorwa n’imiryango. Izo interview zigomba kugaragaza neza ko ari ubutumwa bwamamaza cyangwa bwishyuwe.

6. UBWIGENGE BW’UBWANDITSI

Amasezerano yo kwamamaza ntabwo agura ububasha ku makuru. Umukiriya ntashobora gusaba Icyapa News:

• guhindura inkuru yigenga kugirango imubere nziza;
• gukuraho inkuru y’ukuri kubera ko itamushimisha;
• guhabwa inkuru nziza mu rwego rwo kwishyura kwamamaza;
• guhagarika amakuru yerekeye abanywanyi be;• kugena umwanzuro w’umunyamakuru ku nkuru yigenga;
• kwemeza inkuru z’ubwanditsi mbere y’uko zisohoka.

7. AMATANGAZO ATEMEWE

Icyapa News ishobora kwanga cyangwa guhagarika itangazo ririmo uburiganya, ibinyoma, amakuru ayobya, ibikorwa bitemewe n’amategeko, gusebanya, ivangura, kwangiza cyangwa gukoresha nabi abana, kurenga ku burenganzira bw’ubwenge, kurenga ku buzima bwite cyangwa ibindi binyuranyije n’amategeko.

Ibicuruzwa cyangwa serivisi bigengwa n’amategeko yihariye bishobora gusaba ibyangombwa by’inyongera cyangwa kwangwa bitewe n’amategeko akurikizwa.

8. AMATANGAZO YA POLITIKI N’IBIKORWA BYA RUBANDA

Icyapa News ishobora kwakira amatangazo ya politiki cyangwa ibikorwa bya Leta n’imiryango ya rubanda igihe byemewe n’amategeko. Ubutumwa bwishyuwe bugomba kugaragaza neza uwabwishyuye cyangwa uwabushyigikiye igihe bikenewe. Amatangazo ya politiki ntabwo agura ubwanditsi cyangwa inkunga ya Icyapa News.

9. INSHINGANO Z’UMUKIRIYA

Umukiriya ashinzwe ukuri n’ubwemewe bw’amakuru, amashusho, logo, video n’ibindi aha Icyapa

News. Agomba kuba afite uburenganzira bwo gukoresha ibyo atanze kandi agatanga ibyangombwa bisabwa ku bicuruzwa cyangwa serivisi bigengwa n’amategeko.

10. UBUBASHA BWA ICYAPA NEWS

Icyapa News ifite uburenganzira bwo kwanga itangazo, gusaba ko rihindurwa, gusaba ibimenyetso by’ibivugwa, guhagarika cyangwa gukuraho itangazo rinyuranyije n’iyi politiki cyangwa amategeko.

11. AMASEZERANO N’UBURYO BWO KWISHYURA

Ku bukangurambaga bunini, Icyapa News n’umukiriya bashobora gusinya amasezerano agaragaza ubwoko bw’itangazo, igihe, umwanya, umubare w’amatangazo, igiciro, uburyo bwo kwishyura, ibyo umukiriya agomba gutanga n’amabwiriza yo guhagarika amasezerano.

Muri rusange, kwishyura bigomba gukorwa mbere y’uko ubukangurambaga butangira, keretse habaye andi masezerano yanditse.

12. RATE CARD — IBICIRO BY’IBANZE

Ibi ni ibiciro by’itangiriro Icyapa News ishobora gukoresha. Bishobora guhinduka bitewe n’ubwinshi bw’abasura urubuga, audience, engagement, igihe n’ingano y’ubukangurambaga.

13. PACKAGES Z’UBUFATANYE

STARTER — RWF 500,000 / ukwezi: Website advertising + posts 4 ku mbuga nkoranyambaga + logo visibility + basic campaign report.

STANDARD — RWF 1,000,000 / ukwezi: Premium website placement + posts 8 + sponsored feature 1 + promotional interview 1 + report.

PREMIUM — RWF 2,000,000 / ukwezi: Premium homepage + website advertising + social-media promotion + sponsored feature + video interview + promotional video + monthly report.

CORPORATE/CUSTOM: Ku bigo binini, amabanki, telecoms, insurance, NGOs, ibigo bya Leta n’ubukangurambaga bunini. Igiciro gitegurwa hakurikijwe scope, audience, igihe n’ibikorwa bisabwa.

14. DISCOUNT

Icyapa News ishobora gutanga discount ku masezerano y’amezi 3, 6 cyangwa umwaka, cyangwa ku bukangurambaga bunini. Discount ntigomba na rimwe kugira ingaruka ku bwigenge bw’ubwanditsi.

15. RAPORO KU MUKIRIYA

Iyo bikwiye, Icyapa News ishobora gutanga raporo igaragaza umubare w’amatangazo yasohotse, igihe yasohokeye, website impressions, clicks aho biboneka, social-media reach, engagement na video views.

Icyapa News ntisezeranya ko itangazo rizatanga umubare runaka w’abakiriya, inyungu cyangwa sales, kuko ibyo biterwa n’impamvu nyinshi zitagenwa n’itangazamakuru.

16. EDITORIAL FIREWALL

Icyapa News igomba gutandukanya ishami rishinzwe ubucuruzi n’ishami ry’ubwanditsi. Ishami ry’ubucuruzi rishinzwe kwamamaza, sponsorship, publicity n’abakiriya; ubwanditsi bugafata ibyemezo ku makuru, investigations, fact-checking no gukosora amakuru.

17. GUKOSORA NO KWITOTOMBA

Umukiriya ashobora kuvugana na Icyapa News ku makosa ya tekiniki, amakuru y’ikigo atari yo cyangwa serivisi y’ubucuruzi itatanzwe nk’uko byumvikanyweho. Ibirebana n’ubwanditsi bizakemurwa hakurikijwe uburyo bwihariye bwo kwakira no gukemura ibirego by’amakuru.

18. IVUGURURWA RYA POLITIKI

Iyi politiki na rate card bishobora kuvugururwa bitewe n’impinduka mu mategeko y’u Rwanda, amabwiriza y’inzego zibishinzwe, uko audience ya Icyapa News yiyongera, uko imbuga zayo zitera imbere n’uko isoko ry’amatangazo rihinduka.

19. AMAHAME Y’INGENZI YA ICYAPA NEWS

“Kwishyura kwamamaza ntabwo ari ukugura inkuru nziza. Icyapa News ikomeza ubwigenge bw’ubwanditsi kandi itandukanya neza amakuru yigenga n’ibikorwa byishyuwe byo kwamamaza no kumenyekanisha.”

ICYAPA NEWS

Amakuru • Kumenyesha • Kwigisha • Kunezeza

Advertising & Commercial Partnerships

Email: [Shyiramo email y’ubucuruzi]

Telephone: [Shyiramo telefoni]

Website: [Shyiramo website ya Icyapa News